About Us

Ay Up Lighting Systems is Australia’s leading provider of high-performance LED lighting for outdoor and sporting adventures.

Our Story

Founded in Queensland in 2007 by a Lancashire-born mountain biking enthusiast with a passion for engineering and innovation, Ay Up was created to meet the need for lightweight, ultra-reliable lighting in extreme conditions.

Today, we proudly supply some of the most durable and high-performing LED lighting systems on the market, trusted across Australia and in more than 30 countries worldwide.

As an Australian owned, designed, and manufactured brand, our products are built to thrive in the toughest environments because that’s where we test and use them ourselves.

Wondering about the name? “Ay Up” is a cheeky northern English greeting that means, “Hey, check this out!”-and we think it fits our attitude perfectly. Try one of our kits and we’re confident you’ll be saying that too.

Who Are Ay Up Products For?

If you’re doing anything in low light. Ay Up is built for you.

Our lights are used by everyone from weekend adventurers to elite athletes, spanning a wide range of pursuits: mountain biking, road cycling, trail running, snow sports, trekking, fishing, and even emergency services.

Whether you’re navigating city streets or remote backcountry trails, Ay Up keeps you moving with confidence.

Innovation That Shines

At Ay Up, innovation never stops. With decades of experience in engineering, design, and advanced manufacturing, we’re constantly improving our products to stay at the cutting edge of lighting technology, ensuring our systems remain reliable, efficient, and future-proof.

Each light and battery is assembled by hand in our Brisbane facility using locally manufactured, in-house designed components. That means we have complete control over quality, something we take great pride in.

And here’s the best part: since 2017, our batteries are fully serviceable, now matching our lights. When your gear needs a refresh, we’ll help bring it back to like-new condition, extending its life and reducing waste.

Service That Matches Our Standards

We believe world-class products deserve world-class support. That’s why all Ay Up systems come with long-term warranties and exceptional after-sales service. When you choose Ay Up, you’re not just getting premium lighting, you’re joining a community that values reliability, performance, and care.

Some facts about Ay Up Lighting Systems;

In the last 18 years we have supplied our unique lighting systems to over 100,000 customers in 30+ countries, assembled over 170,000 lights and 280,000 batteries. Our in-house designed plastic injection moulded parts are manufactured here in Brisbane which allows the Ay Up Team to assemble each and every light and battery. Did you know our lights and batteries are also serviceable? Contact us if you wish to bring your lights and batteries back to as-new condition.  

That’s why Ay Up LED Lights are some of the most popular systems on the planet.